Developer directory
MAG Lifestyle Development
Wellness-focused residences in MBR City and Meydan.
The story
MAG Lifestyle Development is the real-estate development arm of MAG Group, a diversified regional business with activities in property, contracting, industry, logistics, and hospitality. The company’s portfolio ranges from value-focused apartment communities and commercial assets to wellness-oriented luxury residences.
MAG 5 Boulevard established a large residential platform in Dubai South, while MAG City introduced apartments and townhouses in the Meydan and Mohammed Bin Rashid City corridor. The Keturah brand represents the company’s move into biophilic design, wellness, natural materials, air and water quality, and higher-value residential products. MAG also has completed commercial and residential assets in DIFC, Business Bay, JLT, and other established districts.
Key achievements
MAG combines a long group operating history with a diversified completed portfolio. Emirates Financial Towers, MAG 5, MBL Residence, and MAG 318 are established assets, while Keturah Reserve and Keturah Resort created a distinctive premium wellness platform. Buyers should distinguish between MAG Lifestyle Development, other MAG Group companies, branded operators, and project-specific partners.